Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


Lucinda McKimm is an up-and-coming Melbourne-based writer with diverse passions including fashion, food, arts and travel. Her online journal, Mine Is Yours, is a platform for these interests. In early 2014 we collaborated with her to refresh the site, reviewing and restructuring the content within innovative daily categories. GT Walsheim was selected as a primary typeface because of its unique character; modern and elegant but with a sense of relaxed fun. A bit like Lucinda perhaps.