Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


Response is a sporadic journal exploring contemporary Antipodean graphic design. An initiative of Dominic Hofstede and Paul Marcus Fuog with support from AGDA Victoria, the publication was created to provide an alternative voice in a local publishing scene dominated by commercial magazines. The premise is simple: a carefully compiled list of respondents is presented with a simple prompt, and their replies, both textual and visual, form the journal’s content.

The launch issue is centred on the theme of ‘What’s Next?’ and features content from creatives including Garry Emery, John Warwicker, Fabio Ongarato Design, Spike Hibberd and New Zealand’s Alt Group. A collaborative project in the truest sense, the publication’s design evolved through a series of emailed conversations conducted between Melbourne and New York. The outcome is a versatile platform for the disparate range of responses.

Response by Alt Group
Response by Garry Emery
Response by Fabio Ongarato Design
Response by John Warwicker