InForm is an architectural design and building firm established in 1996. Facing ever-increasing competition and tough economic conditions, InForm appointed residential architects Pleysier Perkins to oversee a rejuvenation of the company’s design range specifically, and to review all aspects of the brand more broadly. Following a recommendation from Simon Perkins, our role developed and expanded in a similarly organic, collaborative manner. Refreshing the firm’s website was a key requirement of our brief. Optimised for mobile devices, the site reflects InForm’s renewed focus on simplicity and clarity.