Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


This comprehensive wayfinding program formed part of a substantial redevelopment of the Monash University Faculty of Pharmacy and Pharmaceutical’s Parkville site.

Existing signage was audited and documented resulting in a rationalised inventory of sign types. A simple line graphic is the key unifying element in a wide-ranging program characterised by function and neutrality. Working within the constraints of Monash University’s restrictive brand guidelines, type and colour are deployed with dramatic scale and emphasis at times to break up the monotony of the interiors.