Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


This project formed the second stage of a brief to develop signage for a new community housing development at 83/87 Chapel Street. Discussions relating to the environmental and statutory signage overlapped the initial design of site hoardings, and it was decided that the general look and feel established should be absorbed into this next phase of work.

Working collaboratively with architects (McGauran Giannini Soon), signage contractors (Tint Design) and our clients (The Port Phillip Housing Association), we produced a comprehensive system incorporating a diverse range of sign types. A bold colour palette, innovative material selection and fastidious attention to detail are all characteristic of MGS’s individual approach to community housing design. They have built a substantial body of work developing such spaces, environments which enrich and engage with the tenants who populate them. We delivered a signage outcome infused with this philosophy.

Hoarding design (first stage of project)