Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


Baldasso Cortese is an Australian architectural firm recognised for its diverse output across a number of industry sectors. Pursuing a more creative positioning, BC engaged Hofstede in 2009 to redesign their identity.

An intensively collaborative initial concept phase resulted in the development of an identity system characterised by flexibility and contrast. The identity has been expressed across environmental, digital and printed applications including a year-long book project marking BC’s twenty five years of business.