Extras / Cunsolo Architects Profile

Flexibility is the current buzzword in identity design. Rigid and static are out, versatile and fluid are the go. Much of our recent identity work embraces this philosophy, and the corporate profile we developed for Cunsolo Architects exemplifies it.

Pressed by the confines of a restrictive timeframe, we arrived at a solution relatively quickly; the new Cunsolo identity would be the unifying element in a series of still lifes, themed around the architect’s unique approach to work place design. Following an extensive process of sketching with both pen and mouse, a mockup was prepared and presented (successfully) to the client. With the fundamental approach approved, we then developed the final images in unison with a writer (Lisa Nankervis) and the client.

It’s always intriguing to look back and compare a finished outcome with an initial concept, and to evaluate how successfully we negotiated the perils of the creative process: an integrity index if you will. In this case, and by this simple measure, we felt like winners.     
 

Colophon
Design team: Dominic Hofstede, Wendy Ellerton, Nic Cary
Photography: Rick Wallis (cover), various (text)
Copy: Lisa Nankervis (Flight Creative)
Dimensions: 4pp gatefold cover / 305mm x 240mm
16pp text section /355mm x 252mm
Paperstock: Nordset 150gsm (cover), Novatech Gloss (text)
Printing: Gunn & Taylor
Typography: Galaxie Polaris

/Back to Text

These preliminary sketches explore the central challenge of the brief; translating the studio’s methodology and processes into three dimensions.

A small sample of the many mockups photographed and retouched throughout the concept development stage. Paper was used to make the boxes.

These four illustrations were selected for presentation to the client. Though only one made the final cut, the fundamental approach remained throughout.

The box of blocks supplied by a Cunsolo cabinet-maker.

Working to a tight schedule, Wendy and Nic spent a day working up the four images with the assistance of photographer Ric Wallis.

The final shots, before and after some photoshop wizardry.