Hofstede Design

An expansive colour palette was developed to extend the identity across applications as diverse as this feature wall, bringing life and energy to a change room.

Endeavour Hills Shopping Centre

Hofstede Design began work in late 2006 on a brand identity program for this outer-suburban shopping centre as part of a major redevelopment.

A symbol incorporating 2 interlocking ‘E’s was the central element in a flexible and wide-ranging program that included wayfinding and environmental graphics. A high level of engagement with the client was essential, and the role played by a design manager appointed to oversee all elements of the project was a significant factor in the its success.