Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


We have worked with James for a number of years on a range of corporate and non-profit work. With a background in journalism, his approach is characterised by an unfussed, direct methodology; why use ten lights when one will suffice? The opportunity to redesign his identity arose out of his desire for a more contemporary look aimed at designers and art directors.

A neutral colour palette and clean, robust typography are the cornerstones of a subtle, elegant identity where James’ work is the main focus. Carefully selected paperstocks and innovative formats are also key components in a system which is both pragmatic and expressive.