Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


Hofstede Design began work in late 2006 on a brand identity program for this outer-suburban shopping centre as part of a major redevelopment. A high level of engagement with the client was essential, and the role played by a design manager appointed to oversee all elements of the project was also a significant factor in its success.

A comprehensive wayfinding system was developed following initial audits of all internal and external signs. Extensive consultation with project managers, builders and store management was required given the scale and public nature of the work.